NHOJ (JOHN) is inspired by urban, classical and modern culture.

The brand is eager to adapt to people's daily wear through

non-seasonal themes, from busy Monday to relaxing Sunday. 

JOHN is not only the name of the brand, but also a female

character conceived by the designer. Every season, a female character with a different personality named JOHN is created.


As the reverse of JOHN, NHOJ wants to convey the meaning:

do not want to define female as a style, that she also have a distinctive side. The definition of JOHN'S GIRL is a woman

who dress for herself, and looks outstanding in an effortless way.